The Hit Clips brand was launched by Tiger Electronics at the
start of the New Millennium. This line of digital music players and song
cartridges was meant to be an alternative to the bulky MP3 players of the day. Hit
Clips were specifically geared towards kids and teens, and they became extremely
popular for a time. However, the line was also short lived due to rapidly improving
technology in the field of digital music players. The release of Apple’s iPod,
with its sleek design and superior hard drive in comparison to its competitors,
is credited as being the death blow to the Hit Clips craze.
I was aware of Hit Clips when they were at their peak of popularity.
The line sort of reminded me of the Pocket Rockers mini cassette players that
Fisher-Price put out in the late 1980s. However, I bought my Hit Clips player
secondhand, after the initial fad had passed but before the nostalgia factor
could kick in. My particular music player has the Boombox shape, but Hit Clips
also produced an MP3 player shape. Some of the song cartridges that I own came
bagged with the Boombox player when I bought it, while others came from a
second bag lot that I picked up from a flea market.
At least one of the past owners of these cartridges must’ve been a big fan of boy
bands, because one of the lots contained a Backstreet Boys song cartridge, a song
cartridge by O-Town, and four NSYNC cartridges. I also ended up with two
Britney Spears song cartridges, because odds are that any early 2000s music
collection will include some songs by Britney Spears. In addition, I later bought
a sealed “Madonna Hit Pack” from the thrift store that contained a set of three cartridges. What can I say, I’m a bit of an 80s girl.
What I find really fun about these song cartridges is that
each one features miniature album cover art on the front. Plus, each cartridge
comes with a metal clip very similar to the ones that Basic Fun Inc. used for
their later keychains. So technically, each song cartridge could sort of qualify
as a keychain.
Since I own an actual Hit Clips music player along with the
song cartridges, I thought it would be fun to take a little trip down music
memory lane by testing out the cartridges and player. I’ll start by sharing
some general observations I made about the Hit Clips technology and how it worked.
Then I’ll move on to some short, personal notes that I made about each of the songs.
Hit Clips Music Player and Cartridges:
My particular Hit Clips player required 3 triple A batteries
to run, and the back panel had to be unscrewed to put the batteries in. I did
have a little trouble getting some of the song cartridges to play. Odds are
that either the batteries I put in weren’t as fresh as I thought, or that the
contacts inside the player or on some of the cartridges need cleaning. The
volume on the player wasn’t adjustable, but it was factory set to a decent
level. However, the tracks did have a fuzzy sound quality, some more so than
others. Maybe the cartridges haven’t aged well, materials-wise. Or maybe, as I
suggested before, the contact points need to be cleaned.
The Songs:
This I Promise You by NSYNC:
The song sampling used for this track came across as a
decent length, but very repetitive. As an aside, any differences that I noted
in the lengths of the tracks turned out to be solely a matter of perception,
since all of the Hit Clips song cartridges were produced to be one minute long.
Its Gonna Be Me by NSYNC:
I personally felt that this track had a more fun tempo going
for it than the previous one.
Girlfriend by NSYNC:
The song clip selection used for this one gives listeners
more of a full play experience, in my opinion.
Bringin’ Da Noise by NSYNC:
In Hit Clips format, the background instrumentation on this track seemed
to blend together into an indistinct, hissy drone.
Larger Than Life by Backstreet Boys:
This song still has an infectious beat after all these
years. I couldn’t help bobbing my head along to the music.
All Or Nothing by O-Town:
This particular track seemed to have a clearer sound quality
than the previous ones. Maybe the actual cartridge just aged better.
I’m a Believer by Smash Mouth:
In my opinion, the fuzziness of the sound quality was
compensated for by the strength of Smash Mouth’s rendition on the song. There’s
a reason why this cover was such a big hit back in the day. However, the Hit
Clips version did feature some odd editing towards the end of the track.
Mirror/Mirror by M2M:
I’ll admit, I wasn’t at all familiar with M2M before preparing for this post idea.
Apparently, they were or are a Norwegian, two person pop group. However, when I
listened to the song cartridge for Mirror/Mirror I thought it sounded ‘very
Radio Disney’, with a stereotypical pre-teen pop sound. As it turned out, M2M
did perform the song for a concert at Epcot in Walt Disney World, so I guess I
wasn’t too far off. The group also performed the song on television episodes
for the Nickelodeon channel.
Overprotected, Darkchild Remix by Britney Spears:
Coming to this song from an outside perspective, as someone
who didn't remember it from back in the day, I found the subheading of
“Darkchild” appropriate. The track comes across as very angry sounding,
especially the opening. However, the overall presentation still has a touch of what
I’d call ‘a Disney Channel hangover’, which does make some sense when considering that
Britney Spears was a cast member on the early 1990s reboot of The Mickey Mouse
Club.
Stronger by Britney Spears:
Aside from the music having a slightly brighter mood, this track
was a little hard for me to distinguish from the previous Britney Spears song.
The Hit Clips rendition of Stronger also suffered from repetitive editing.
Material Girl by Madonna
This song is a straight-up classic by this point, and the
Hit Clips format mostly did it justice. However, the fuzziness of the sound
quality seemed harder to ignore on this track, possibly because the song itself
is so iconic.
Cherish by Madonna
I was already familiar with this song, although it had been a
while since I’d heard it. But I don’t remember the opening sounding like some
sitcom theme song the way it does here.
Lucky Star by Madonna
The opening notes sort of sound like classic Whitney Houston or
Gloria Estefan to my ears. Whether that’s a good or a bad thing is a matter of personal preference.
I will conclude my Hit Clips review as follows.
Good Points:
Hit Clips are a true product of their time. And despite the
technology being outdated, the music selection, product designs, and even just the
concept in general dial the nostalgia factor up to 11. Also, the song
cartridges, with their clear CD jewel case look and small-scaled album covers,
will have a lot of appeal for fans of doll-sized miniatures.
Bad Points:
The sound quality is not the greatest, though whether this
is due to an inherent flaw in the technology or aging of the components I’m not
sure. I also find it a bit inconvenient that the player requires 3 batteries, when most handheld electronics I’ve encountered use only 2 batteries at the most.
Final Verdict:
Since the player and the song cartridges are going into my
keychain collection, I probably won’t be using them to play music that
frequently. So, the fact that the technology is a bit sub-par by today’s
standards shouldn’t be as much of an issue. And I just love the look of these products, from both a nostalgia standpoint and as someone who appreciates detailed
miniatures.
The Giveaway:
Now comes the fun part. I happen to have an extra Hit Clips
song cartridge of NSYNC’s Bringin’ Da Noise. Heathersmoo on Livejournal
suggested having a giveaway here on the blog. And since November 3rd marks the 6th blogiversary for Grab The Brass Keyring, that’s exactly what
I’m going to do. If you don’t happen to have a Hit Clips digital music player
of your own, the cartridge can also be used as a keychain or purse charm, or
hung on your Christmas tree. Or the clip and the strap can be removed and the
cartridge can be used as a fashion doll-sized CD case. You could even put the cartridge on a
necklace as a nostalgic, or ironic, fashion accessory. The possibilities are
out there.
Here are the rules for the giveaway. All you need to do to
enter is leave a comment on this blog post with whatever name you would like to
be publicly known as if you win, as well as an email address where I can
contact you if you are chosen as the winner. All of the comments on this blog are
sent to me for approval, rather than being automatically posted, so no one but
me will see your contact information. The entry period extends through the
month of November, beginning now and ending on November 30th, a
Thursday. One the following Friday, December 1st, I will randomly
choose a winner. The winner’s entry name will be posted on the blog, and I will
also personally contact them using the email address that they provided with
their giveaway entry. The winner will then have 2 weeks to email me with arrangements to send me a mailing address, so that I can mail them their prize. If I receive
no contact from the winner after 2 weeks, another winner will be chosen.
Feel free to spread the word about this giveaway to anyone that you think might be interested. I look forward to receiving your entries.
Signed, Treesa